Consider this: you’re on Google, and you search “shampoo.” What do you think you’ll find? Obviously, websites that sell or discuss shampoos, right? The more relevant your website is to what people are searching for, the higher your ranking on Google, Bing, or any other search engine. This is referred to as Search Engine Optimization.
According to Wikipedia, search engine optimization (SEO) is the process of increasing the quality and quantity of website traffic from search engines to a website or web page.
SEO is done because websites that rank higher on search engine results pages (SERP) receive more visitors from search engines , le wena when you search on Google, you usually click on the first result that appears. These visitors may then be converted into customers.Â
There are numerous ways to improve your website’s SEO; today, I’ll share with you one of the best ways to boost your SEO that many people overlook.
Tip: Start optimizing your images for better SEO and higher search engine rankings.
How to optimize your images for better SEO.
1. Optimize your image File name.
When it comes to SEO, how you name your images is critical. Before uploading images to your website, Lephutshi, or any website that does not change image names, rename the file to help search engines understand what the image is about and show it to the appropriate people.Â
I recommend that you include the what’s in the image, the company name, the business niche, and the location. For example, cornrow-legapu salon-Gaborone-Botswana.png will be recommended whenever someone searches for salons in Gaborone. Web developers, In addition to renaming image file names, make sure that the alt text, captions, and descriptions are keyword and location optimized too.
2. Compress your images.
Large image files slow down the website page; compress those images before uploading them. why? Google now favors faster-loading websites, and people no longer have patience and cannot postpone their gratification. Smaller sized images download faster and are displayed to your potential customers much faster, improving customer experience, which is something Google is very concerned about. Compress your images before uploading them using tools like https://compressor.io/.
3. Pick the right sizes and Formats.
Different image formats have different advantages and disadvantages; choose a format that is appropriate for your business and style of sharing content; I personally prefer PNG files because they do not lose a lot of quality when compressed. When choosing the size of the image, choose one that will look great on mobile devices as well, because many people these days browse the internet on their phones, and mobile-optimized images tend to load faster, improving your page speed load time and thus boosting your SEO.
4. Edit those image Exif files.
“What the heck is that?” you’re probably wondering. Exif is an acronym for Exchangeable image file; it is a file within an image that stores information such as the type of camera used and the GPS coordinates (location) where the photo was taken. You can edit the exif and add a geotag to your images using tools like https://tool.geoimgr.com/. You’re probably wondering what that has to do with SEO. Well, if all of your images on a website have a Gaborone geotag, they’re more likely to be shown to Gaborone residents looking for your products and services.
5.Copyright
This isn’t really an SEO tip per se; after all, what good is SEO if you’re in prison? Guys, respect other people’s content. If you’re going to use someone’s image, at the very least credit/reference them. Alternatively, you can use royalty-free images from websites such as Pexel, Canva, and Storyset.
In Conclusion
If you’re having trouble getting your content and website noticed, use these tips to improve your SEO when uploading images to your website or listing your company in Lephutshi, which is free by the way. Search Engine Optimization is one of the cheapest ways to market your business; it does not happen overnight; it takes some time, but eventually you’ll get the hang of it.
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